Industry
Manufacturing – Steel Products
Challenge
Maxlong Steel faced specific challenges in a competitive local market:
- Limited Brand Visibility: Despite being a reputed name, the company had a modest online presence and struggled to reach potential local customers effectively.
- Low Engagement Levels: Existing social media efforts lacked the depth to engage and connect with the target audience.
- Under-optimized Local SEO: The company was not leveraging local search opportunities to increase visibility among Sri Lankan customers searching for steel products.
Insights
Our team conducted in-depth Customer Insights & Experience Research to identify critical areas for improvement:
- Audience Behavior Analysis: Identified the preferences and behaviors of Maxlong Steel’s target market in Sri Lanka.
- Localized Content Strategy: Recognized the need for culturally relevant and engaging social media content to resonate with local audiences.
- SEO Opportunities: Found key gaps in local search engine optimization that could be addressed to improve discoverability.
Results
The targeted social media and local SEO strategies delivered remarkable outcomes:
- Customer-Centric Content Creation:
- Developed and shared tailored social media content, including product features, customer success stories, and industry insights.
- Increased social media followers by 50%, with engagement rates rising by 35%.
- Improved Local SEO Visibility:
- Optimized the company’s Google My Business profile with accurate information, photos, and customer reviews.
- Achieved top rankings for high-intent local keywords like “steel suppliers in Sri Lanka,” resulting in a 40% increase in local website traffic.
- Enhanced Customer Experience:
- Introduced interactive polls, Q&A sessions, and customer feedback initiatives on social media platforms to deepen engagement.
- Used feedback insights to improve communication strategies and refine content delivery, enhancing customer satisfaction.
- Conversion Boost:
The combined efforts led to a 25% increase in inquiries and a 20% growth in conversion rates, driving significant revenue for Maxlong Steel.
The project highlighted the value of leveraging Customer Insights & Experience Research to design strategies that align with local market dynamics and audience preferences. By understanding Maxlong Steel’s target customers and addressing their needs through tailored social media campaigns and localized SEO, we significantly enhanced the company’s online visibility, customer engagement, and overall market performance. This case study underscores the power of customer-centric approaches in achieving business growth.