Industry
Music & Entertainment (Electronic Dance Music – EDM)
Challenge
The Australian EDM artist needed to establish a strong digital presence, increase fan engagement, and grow their SoundCloud audience in a competitive electronic music landscape. The key challenge was to position the artist as a rising talent while expanding their reach through strategic marketing and branding.
Insights
- SoundCloud is a crucial platform for independent EDM artists, with a strong community-driven approach.
- EDM fans engage well with exclusive track releases, remix contests, and interactive content.
- Digital marketing strategies, including influencer collaborations and community engagement, play a vital role in expanding the artist’s presence.
Results
- Increased SoundCloud plays by 60% within the first 3 months.
- Grew the artist’s follower base by 45% through targeted engagement strategies.
- Successfully launched a remix contest that attracted 50+ submissions, boosting fan interaction.
- Established collaborations with EDM influencers and DJs, leading to a 30% increase in social media engagement.
- Strengthened the artist’s brand identity with a cohesive visual and content strategy.